Get the Scoop on Salt & Straw’s New Cookbook

myrea mora,新闻编辑

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This year, co-founder of Salt & Straw ice cream Tyler Malek released “Salt & Straw Ice Cream Cookbook,” the product of six years in the making. His ice cream company is known for their unique seasonal flavors and this book allows customers to bring these flavors into their homes all year long.

Tyler Malek co-founded Salt & Straw with his cousin Kim Malek in 2011. Even though both founders call 西雅图 home, the company is based in Portland, Oregon. The pair started their business with a vision and passion to make their mark in the industry but lacked recipes.

“我们意识到冰淇淋是一个完美的肥皂盒,可以讲述令人惊叹的故事。我喜欢思考我能在城市找到的所有令人惊奇的成分,以及我可以与之合作的非营利组织,以提升人们的故事,“马克说。

随着业务的蓬勃发展,他们开发了一种革命性的冰淇淋基地,可以通过威廉姆斯索诺玛销售给顾客。 malek将这个基地描述为非常人性化,并且在制作自己的冰淇淋口味时“不可能”陷入困境。

我希望人们能够把这本书当作蓝图,以不同的方式思考他们城市中的风味。

在创建这个基地并尝试在整个西海岸获得牵引力的口味后,他们想要带来经典口味的食谱,如海盐与焦糖丝带,创意的如烤草莓和烤白巧克力和丑闻如黄油土豆泥和顾客的肉汁。

“我们专注于将魔法[在厨房中找到]转移到一勺冰淇淋中,这就是创造这些神奇口味的原因,”马克说。

Following the release of the book, Salt & Straw partnered up with Williams Sonoma to go on a nationwide tour. The promotional tour began on May 1 in New York City and continued westward, finally ending in 西雅图.

On May 29, Malek traveled to Williams Sonoma in University Village to take part in an ice cream making demo and book signing. May 30 marked the end of the tour as Malek stopped 通过 Salt & Straw’s Ballard location for a final book signing.

Malek wrote this book to tell the world how Salt & Straw found inspiration from different cities and then transferred their discoveries into a scoop of ice cream. The demos that took place during the tour were meant to show the audience how easy it can be to make their own ice cream, and Malek further hopes his book inspires others to experiment with recipes and discover new ice cream flavors.

COURTESY OF SALT & STRAW
COURTESY OF SALT & STRAW

 

“我认为冰淇淋是最简单的糕点形式之一,但人们会对此感到害怕,”马克说。 “实际上,它非常有趣,而且在一天结束时,我希望人们能够把这本书当作蓝图,以不同的方式思考他们城市中的风味。”

Garry Horvitz and his wife, subscribers to the Williams Sonoma and Salt & Straw mailing list, attended the event together. As active ice cream makers, they knew they had to take advantage of this event.

“我们喜欢冰淇淋,并希望找到新的更好的方法来制作冰淇淋。我们有一个冰淇淋制造商,并购买了大量的冰淇淋制作书籍。这项活动帮助我们学习了新的有用技术,“霍维茨说。

Blair Hite felt inspired to attend the event as his friend owns a donut business and was excited for Malek’s tour. Hite proudly mentioned that he has gone into every Salt & Straw location in Portland.

“I’m from Portland, and because Salt & Straw is a local business, I wanted to hear what Tyler had to say and learn how ice cream is put together,” Hite said. “I came in not so excited to make ice cream because it’s something I hadn’t done, and now I would love to try.”

Gia Go attended the event with her sister and mom. They have been strong followers of Salt & Straw since the company launched in 2011. They have not tried making ice cream before but try to support the business in any way possible.

“我肯定愿意尝试[制作冰淇淋],但我们的主要目的是亲自来看泰勒,支持他,因为我们住在附近,所以这是一个很酷的事件。”

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